Content & communications freelancer
I'm William Smith, a content and communications professional with seven years of experience writing for SaaS companies, from ghostwriting for founders to running editorial calendars, publications and internal comms. I turn complicated products and half-formed ideas into words that perform and earn attention.
moreish /ˈmɔːrɪʃ/ — so good you want more of it.
What I do
Your founder has the ideas and none of the hours. I write in their voice, not mine.
LinkedIn posts, op-eds and keynote talking points, built out of real discussions with founders and leveraging every ounce of their personality for authentic cut-through.
A calendar tied to business priorities, not blog spam for the sake of it.
Blogs, ebooks, white papers, landing pages and email — planned as one unified programme and measured properly so I can answer your questions.
Someone to set a standard and own the output.
I've edited a B2B technology magazine for an executive readership, set house style, and commissioned and managed freelancers across time zones. I can run your editorial operation, or build one that runs without me.
Messaging from the mundane to the urgent.
Staff newsletters people actually open, executive announcements, internal communications, and press releases for the moments when the wording requires real precision. Calm, quick, and discreet.
How it works
I don't require a complex brief. Tell me the business problem, and I'll come up with a plan.
A clear scope and a price before anything starts, then drafts that are delivered on the date I said they would be.
House style, templates and workflow handed over, so your team can carry on without me on retainer forever.
Background
Get in touch
A rough idea is plenty to start with. I'll come back within a couple of working days with a view on what would actually help (oh, and a price).